Our Story

Andrea & João
Lisbon, 2024
January 2026
Hey.
We should be honest with you. We started this because of something we noticed in ourselves.
When we started our family, we thought we'd be the present parents. The ones who put the phone away. The ones who are actually there.
And mostly, we are. But we also caught ourselves saying “one sec” while scrolling. Checking email while our son played at our feet. Being in the room but not really in the room.
It's not just us. It's all of us. Our phones, our work, the endless stream of content. The world is designed to pull us away from the people sitting right next to us.
We realized: our son is young now. These years are finite. And we wanted to be more intentional about how we spend them.
So we built this. Not as a fix. As a practice.
One hour a week where everyone puts it all down and does something together. Something interesting enough that nobody misses the screen.
It's working for our family. We hope it works for yours too.
Andrea & JoãoFounders, Offline Rituals
Building this for the family we're becoming.
- A & JWhat We Believe
The principles behind everything we make.
Everyone participates
These aren't activities for kids while parents supervise. Everyone's in it. Parents too.
No shame, no lectures
We all struggle with screens. Guilt doesn't help. Having something better to do helps.
Interesting, not virtuous
If it's not genuinely compelling, it won't compete with screens. "Good for you" isn't enough.
Zero friction
No supplies. No prep. If there's friction, families don't show up. We design it out.
Practice over perfection
Miss a week? Do it badly? Still counts. This is a practice to return to, not a streak to maintain.
Together, imperfectly
The goal isn't to be a perfect family. It's to be a present one.
See if it works for your family.
Try your first ritual free. One hour. Everyone puts the devices away. Notice what happens.